ECCO PlusConceptAn exercise in pushing design and user experience in the e-commerce realm. Conceptualization for the rebranding of ECCO Plus, a project that invites consumers to customise their footwear based on their personal preferences in fit and activity needs. Beyond just rebranding the digital design, the project became a personal exercise of constraint and curation.
Enhancing consumer experience in e-commerce through digital transformation; offering consumers the latest retail technology while enabling ECCO to learn more about them, bringing them closer to the brand. The clean design allows consumers to engage with the additional features such as the interactive search guide and the in-depth material information, while keeping the initial buying need for the main focus.
CreditLogo Design
Humberto Jimenez
UX & UI Design
Marieke Wouda
Next:Circularity through ModularityApproach on sustainability in footwear design through transparency in environmental impact.
